What is a marketing plan: A marketing plan is a document that outlines your strategic approach to reaching your target audience and achieving your business goals. It serves as a roadmap for your marketing activities, helping you make informed decisions about how to allocate your resources, what channels to use, and what messages to communicate....
Reviewing your business/online marketing plan: Frequency: Whether you should review your business/online marketing plan monthly depends on several factors: A general recommendation: Aim for monthly check-ins and quarter-end deep dives into your data and strategy. This allows you to stay on top of performance, adjust tactics as needed, and proactively address any issues. What to...